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LENKA
Premium fashion insights platform
Overview
Lenka is an innovative platform that enables users to gain real insights into the latest fashion trend so they can actually be in style.
Challenges
The initial challenge with Lenka was clarity. We had to define a premium feel, build a visual direction, and craft a clear onboarding journey.
Color choice
Finding a solid color system that still felt fashionable and bold.
No identity
We had to start by building a complete branding system for Lenka.
UX flow
We needed to ensure users could reach insights fast and without friction.
Strategy
- Defined a premium brand direction and visual tone.
- Mapped onboarding flows for quick fashion discovery.
- Balanced bold imagery with restrained typography.
- Structured content hierarchy to keep focus on insights.
